When did you last get a recommendation from a client?

"Goodwill is the one and only asset that competition cannot undersell, or destroy".

Marshall Field.

Asking for a recommendation can be nerve-wracking and because of this, business owners can be hesitant in approaching a client for their comments. We all hope for positive feedback, but what if this is not the case. As a business owner, with negative feedback you can at least see where you are failing in customer service, professionalism or after sales. Surely that is good information to have available to you, to facilitate a strategy change within your company.

What to do with a great recommendation?

It is essential to make good client recommendations part of your portfolio and use as a valueable marketing tool, add on your website, blog or feature in advertising. Let others see what your clients think of your company and the services you offer. A glowing recommendation can have a positive effect on staff motivation also, we all like to be told we are doing a good job.

Remember, the key with recommendations, is to put them where future clients access your portfolio, hopefully persuading them to purchase your services based on what other clients have said.

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