How Well Do You Know Your Business

In order to be able to successfully market your business, it is essential to gain a clearer understanding of the nature and calibre of your product. Before planning any marketing and advertising, ask yourself the following questions:

What are the strengths of our business?
What are the weaknesses?
What are the new changes in our business field?
What are our customers looking for?
Do we feel we offer them that?
How do we feel our customers view our business?
What do they actually think?
How good is our customer service?

What are we hoping to achieve in the next 3 months/1 year?
Who are our next customers?
How do we target them?
What is the best way of communicating with them?
How do we do that and still promote our company?

What is our marketing plan for the next 3 months/1 year?
How do we do that?
What measures will we put in place to test our marketing?
What is the time limit for this?

The answers to this will form the basis for a good marketing plan.

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