Getting 'Volcanic' in Poole

BRIEF:

Re-design and print business cards and compliment slips for Volcano Jewelry, Poole High Street. A simple, arty logo for a great jewelry business in Poole.

Cute Inset Typography in Photoshop CS4

Inset typography is a fantastic way of making graphics look as though they are 3D and implanted within the background. This technique uses the gradient overlay, inner shadow and drop shadow blending options in varying degrees to achieve a great effect. Perfect for web work.

Great Matt Laminate Business Cards for IGC Power

BRIEF:

Design business cards for new business brand

For ARE business card portfolio go here

To see IGC Power articles go here

Our Favourite Negative Space Logos

Negative space logos are just amazing if designed correctly. We used the principle of negative space with our new logo as we rebranded. These are some of our favourites. Click on the image to see in larger detail and see if you can work it out!

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ARE New Negative Space Moment of Greatness

A negative space logo was the pre-requisite for our recent branding from Evolve to ARE Creative. We wanted to create an interesting logo with very little to it, something that was so glaringly simple yet kept your attention.

Using negative space in a logo design can be an effective way of using the background colour to show through and convey a part of your message or logo without using graphics. It can be difficult to find a good balance between negative and positive space.

More negative space logos to follow. What do you think of ours? Click here at LinkedIn to leave feedback or email us here. We value your comments.

Is This the Best Negative Space Logo Ever?

Can you spot the negative space message in the Fed Ex logo?

Behind the FedEx logo’s simplicity, lays an arrow located in the negative space between the ‘E’ and ‘X’ pointing rightwards. While the arrow in the FedEx logo becomes obvious when it is pointed out, many people don't see it because they are not looking for it.

FedEx have used this negative space as a form of subliminal advertising of the brand, symbolizing forward movement and thinking. Very clever!

Go here to read more from the creator of the Fed Ex logo, Lindon Leader of Leader Creative

Putting a Roof Over Your Head

BRIEF:

Design brand logo, design and print business cards, letterheads and compliment slips

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Does Your Logo Work?

.... or your logo, your website, brochure, business cards and any of your marketing materials for that matter.

Colour is essential to the corporate face of your business. It can persuade, inspire and touch people, communicate feelings and represent ideas and concepts. Colour is crucial in business - it helps us communicate to others and sell our business.

So before you create a logo or any other piece of marketing make sure you consider the qualities you want your logo to promote - practical, corporate, sophisticated, professional, imaginative, simple and innovative. Selecting the right colors to communicate a personality that accurately represents you and your business is essential in order to succeed.

What does your logo say about the ethos of your business?

Putting IGC Power on the Business Map

IGC Power are electrical contractors that have an established business in South Wales and are relocating to Dorset.

BRIEF:

Design company brand logo, design and print business cards, letterheads and compliment slips, review existing website and provide copy for changes, provide market research for advertising and social networking, devise marketing strategy for launch, design and complete van signage.

ARE Creative comments:

We throroughly enjoyed this project for Ian Case, owner of IGC Power. We approached Katie Wilson of Letters and Logos to provide van signage and found their service excellent.
From conception to finish was 3 weeks, a great project to sink our teeth into.

A New Brand Identity For Dorset Construction

We have just finished a complete rebrand for a local construction company in Dorset. Across the board re-vamps are always fun to do, because you have a blank sheet to start with. The brief was simple, 'we need everything'.

So from simple business cards, letterheads and compliment slips to a full working website with our own photography, 'everything' is what DCL got.
www.dorsetconstruction.co.uk

New Business Cards for ARE Creative Rebranding

Business Cards are an essential part of your branding, often they are the first impression a new client or contact will have about your business. We use matt laminate finish on 350g board as it gives a fantastic look and durability. Prices start from £129 for 500 double sided cards and this includes design. Contact us for more details.

New Business Cards for Dorset Construction Ltd

BRIEF:
Design business cards for Dorset Construction Ltd