Thursday 28 October 2010

Blogging As Part Of Your Online Marketing Strategy



Blogs have been around for many years, with several sites offering the facility for free design and hosting. Originally one of the first social media platforms, blogging has found it's way from the private and personal domain into the business community with many believing that having a blog adds credence to their business.

Why has the business community gone nuts over blogging?
In comparison to a standard, static website, a blog offers the opportunity to continually update your content. This is far eclipsing the standard SEO of using meta-tags, now it is content, content, content that will determine placing in any online search. With a static site, editing content, images and adding special offers can be difficult for the lay-person, and can prove expensive to have a web agency update your site several times each week.

If you are an innovative business owner wanting to share your products, ideas and portfolio with the online world, a blog is the platform to use. Quick to set up, often free to host and easy to edit means that having a business blog need not be all time consuming. For those who use social media sites such as twitter, facebook or linkedIn, having an updated blog is a fantastic resource to direct your followers to.

How Google Helps
Recent developments from Google make getting your blog publicized even simpler. Analytics will track your visitors, trends and keywords will help you provide target rich content, and blog search will put your blog post on the map.

Blogging with ARE Creative
We have over 8 years of blogging experience and have introduced blog design as part of our portfolio for clients. We can design your blog, host to blogger for free, even link to a .co.uk domain name for a professional look and if you would rather not edit it yourself, we will do that for you. It really is very simple. Prices start from £250 for a blog design....

1 comment:

James George said...

I find it amazing what blogging has done for me. Creating a blog where I can create posts about the industry and share my thoughts has opened up so many doors for me. It gets your name out there. If you supply the content and really try to create something meaningful and substantial, then you definitely won't be sorry. ARE has it down pat-you are missing out big time if you aren't blogging about the industry.