Google Analytics - Worth It's Weight In Gold

One of the biggest mistakes a small to medium business can make is not knowing how effective their advertising and marketing is.  When it comes to the business website or blog, how well are they working to raise the profile of your business. Google provides useful information about the people who visit your site, what keywords they searched with to get there, how long they stayed and at what point did they leave to go elsewhere. This information is invaluable if you are looking at how successful you website is in generating business enquiries and sales. It also is beneficial for those businesses that are thinking of introducing a new search engine optimization campaign to get a higher google ranking in searches.

Google has several tools that you can apply to your website; 

- analytics

- keywords

 -trends

- alerts

Armed with the data these tools provide, it should help with deciding a strategy for changes that are needed for your website, and what, if any, SEO needs to be performed. Before you do anything, ask yourself how is your website and then visit Google, download their FREE tools and apply to your website.

Worth a read...
Be smart with Google alerts