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A negative space logo was the pre-requisite for our recent branding from Evolve to ARE Creative. We wanted to create an interesting logo with very little to it, something that was so glaringly simple yet kept your attention.
Using negative space in a logo design can be an effective way of using the background colour to show through and convey a part of your message or logo without using graphics. It can be difficult to find a good balance between negative and positive space.
1 comment:
So many logos are just plain boring and you produce this....3 letters kept me glued to the screen, working it out and trying to guess your marketing angle with this. Brilliant branding Are Creative....genius
Solange,
Remy
Fr
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