Does Your Logo Work?

.... or your logo, your website, brochure, business cards and any of your marketing materials for that matter.

Colour is essential to the corporate face of your business. It can persuade, inspire and touch people, communicate feelings and represent ideas and concepts. Colour is crucial in business - it helps us communicate to others and sell our business.

So before you create a logo or any other piece of marketing make sure you consider the qualities you want your logo to promote - practical, corporate, sophisticated, professional, imaginative, simple and innovative. Selecting the right colors to communicate a personality that accurately represents you and your business is essential in order to succeed.

What does your logo say about the ethos of your business?