Why Image Is Everything!

Image is everything - 'a picture is worth a thousand words' after all. Image, colour and a strapline are the essential branding tools in Graphic Design particularly when designing advertisements. We use image in graphic design to convey our message. An correctly chosen image will:

Create an impression



Show you something you have never seen



Try to alter your opinion



Try to influence you


Appeal to your emotions



Make you sympathise with others



Stir your emotions

In graphic design we use images to succeed at any of the following; grab the reader’s attention, keep them looking, make them want to see more, show them we have what they need and try and influence their decisions in our favour. An image can be the most powerful part of any design/message/project