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....so we should be doing that too!
One of the biggest mistakes people make is advertising in publications or on various forms of media (taxis, billboards, buses etc) just because their competitors are doing so. Don’t for a minute think that all your competitors are there because their ads are producing great results. They’re more likely to be there because everyone else is and most of them won’t have a clue whether their advertising is working or not.
When considering advertising your business, think about who your prospective clients are, what you can offer them, and how you are planning on doing that. The answers will determine what advertising, if any, you really need.
A much more realistic option than just following the competition!
One of the biggest mistakes people make is advertising in publications or on various forms of media (taxis, billboards, buses etc) just because their competitors are doing so. Don’t for a minute think that all your competitors are there because their ads are producing great results. They’re more likely to be there because everyone else is and most of them won’t have a clue whether their advertising is working or not.
When considering advertising your business, think about who your prospective clients are, what you can offer them, and how you are planning on doing that. The answers will determine what advertising, if any, you really need.
A much more realistic option than just following the competition!
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