Evolving into ARE Creative

The idea of branding our own business stemmed from spending time looking at the concepts and strategies of other brand identities and how important it is to have the 'look' that sells your product. Previously Evolve had been primarily PR and Marketing, but since I took over last year, the emphasis has shifted more towards Graphic Design and Rebranding.

I felt the old Evolve logo lacked creativity and that is was time for an overhaul. ARE Creative was born out of my desire for a negative space logo that would be so different from other brands, something striking and so ordinarily plain that it would have impact. Take a look at ARE new logo and mail me your feedback here