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Using a sitemeter can be one of the most useful tools in assessing how well your website works, if it does at all!
At ARE Creative we use Google Analytics and
At ARE Creative we use Google Analytics and
A sitemeter on your site will tell you:
how many people visited
when they looked at your site
what page they started and finished
how long they were on the site
where they came from in the world
what they typed into the search box to get to your site
their referring URL
How this is useful to you and your business?
Using ARE Creative Blog as an example:
It has been established for 1 year now, has been crawled by Google, appears on page 1 of some searches, page 10 of others. Our blog had started generating 10 hits per day in the last 3 days but that is not enough information. Why have those hits not made contact for a query or quote?
By looking at the sitemeter stats, it is clear that most people are staying for 30 seconds only - so is the content of the pages they are clicking on not giving the information they are looking for, or are they finding our site by accident?
With Sitemeter's world map it is clear that some clicks are from abroad, we are not localising our site correctly for our target market.
Plan: use location words (Bournemouth, Poole, Dorset) in as many posts to attract local customers
With several visitors staying for over 7 minutes, looking at most of the 15 pages, did they find what they were looking for, they must have been interested to search the site, what was missing?
Plan: optimize each page to it's full potential
This is where a sitemeter is a valuable tool for your market research and marketing. It allows you to identify where your site could be letting your business down, and what you need to do to improve it.
Assessing how effective your website is often gets overlooked. Your website is a great marketing tool.
Google Analytics and Sitemeter.com are free, do you have one, and how is it working for you?
It has been established for 1 year now, has been crawled by Google, appears on page 1 of some searches, page 10 of others. Our blog had started generating 10 hits per day in the last 3 days but that is not enough information. Why have those hits not made contact for a query or quote?
By looking at the sitemeter stats, it is clear that most people are staying for 30 seconds only - so is the content of the pages they are clicking on not giving the information they are looking for, or are they finding our site by accident?
With Sitemeter's world map it is clear that some clicks are from abroad, we are not localising our site correctly for our target market.
Plan: use location words (Bournemouth, Poole, Dorset) in as many posts to attract local customers
With several visitors staying for over 7 minutes, looking at most of the 15 pages, did they find what they were looking for, they must have been interested to search the site, what was missing?
Plan: optimize each page to it's full potential
This is where a sitemeter is a valuable tool for your market research and marketing. It allows you to identify where your site could be letting your business down, and what you need to do to improve it.
Assessing how effective your website is often gets overlooked. Your website is a great marketing tool.
Google Analytics and Sitemeter.com are free, do you have one, and how is it working for you?
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